Board and Officers


Chairman & President
Matt Jones
Director of Global Technology Strategy at Ford Motor Company

With nearly 20 years of experience in the technology industry, Matt now oversees technology strategy and embedded experience at Ford Motor Company.

Until recently, Matt led the delivery of safety-critical connected, intelligent systems as Wind River’s Corporate Vice President of Global Engineering. Accelerating the digital transformation across verticals from aerospace to industrial, defense to medical, and networking to automotive. He was previously an engineering Senior Vice President at Virgin Hyperloop One; Chief Product Officer at moovel Group, Daimler’s mobility solutions company, and Director of future technology at Jaguar Land Rover.

Matt holds a Master of Engineering in Electronics and Electrical Engineering from the University of Birmingham. He is a Fellow of the Institution of Mechanical Engineers and a Chartered Engineer within the Institution of Engineering & Technology (IET).

Vice President and Secretary
Gerald Spreitz
Open Source Strategy Officer at
Robert Bosch Car Multimedia GmbH

Gerald is the OSS Strategy Officer at Bosch and held past positions as the Corporate Officer for Open Source based software development and Group Lead Corporate Research for Communication Technology System Design for Digital Radio, Digital Wireless Microphones for professional audio systems. Gerald holds a Master’s degree in Electrical Engineering, Electronics and Communications Engineering and Electronics and Signal Processing from Leibniz University Hannover.

Brandy Goolsby
Director, Product and Solutions Marketing, Wind River Systems

Brandy Goolsby is Product and Solutions Marketing Director at Wind River Systems. In her role, Brandy collaborates with product management, engineering, and partner companies to define and strategically position customer solutions, analyze market trends and conditions, and build go-to-market campaigns to drive awareness and demand.

Previously at Wind River, she leveraged both her practical and formal knowledge in engineering and business to guide and structure ecosystem partnerships through close engagement with cross-functional teams.

Prior to joining Wind River, she held positions at Ford Motor Company, Stellantis (formerly FCA), and General Motors holding various roles ranging from Strategy & Planning to Engineering.

Brandy graduated from Michigan State University with a bachelor’s and a master’s degree in electrical engineering. Brandy also holds a Master of Business Administration degree from the University of Detroit Mercy.

Brandy is active in several professional organizations, including InForum, a professional women’s alliance, where she serves as an Executive Committee Member for the AutomotiveNEXT Industry Group. As a leader in the technology industry, Brandy strives to be a spirited voice to drive change and positively impact the industry in the deployment of global technological innovations.

Board Member
Graham Smethurst
Research Lead at BMW Group

Graham has held the position of Chairman and President in GENIVI and now returned as Board Member for COVESA. Graham has been with the BMW Group for over 30 years and now is a research lead focusing on data and program sharing among OEMs and suppliers.

Board Member
Katrin Matthes
Chief Technical Officer at Renault Software Factory

Katrin Matthes is Chief Technical Officer at Renault Software Factory and Expert Leader for Connected Vehicle in Renault’s Filière Expertise. As CTO Katrin is responsible of SW technology roadmaps and innovation. As expert leader in Renault’s expert network she works transversally within Renault on connected vehicle areas and she also represents Renault in external forums.

Board Member
Philippe Favreau
External vehicle data interfaces specialist at Renault Group

Working in the automotive industry at RENAULT Group since 1995, Philippe has spent 15 years in the Engineering Department as a specialist in advanced electronic braking systems, as an inter-systems network leader for Vehicle Anti-theft and as an electrical consumption management Leader.

In 2012, he joins the Regulations Department as Regulations leader for Emergency call, Human-Machine Interfaces, Radiofrequencies, Electromagnetic compatibility, as well as prospective on data recorders.

Since 2017, he oversees the standardization for Vehicle Data Access, and represents RENAULT Group in several organizations as ACEA (European Vehicle Manufacturers Association), PFA (Automotive French Platform) and ISO (TC22/SC31).

He received a Master’s Degree in Electronics and Industrial IT, POLYTECH-PARIS - University Pierre and Marie Curie, Paris, France.

Board Member
Hyung Jin Jeon
Research Fellow, Advanced Research & Product Planning / Vehicle component Solution Company at LG Electronics

Hyung Jin has developed many embedded products from LG Electronics, and has been a SW specialist in automotive products since more than 10 years ago. Currently, he is leading the SW platform development at LG Electronics VS headquarters.

Board Member
Michael Ziganek
General Manager, Automotive Business Unit
Mentor a Siemens Business

Based in Villingen-Schwenningen, Germany, Michael is the General Manager of the Automotive Business Unit of Mentor responsible for dedicated engineering teams based in Europe, Asia and North America. Before this position, Michael was leading the business line Infotainment & DI, responsible for strategic business development and the definition of embedded solutions for the next generation of automotive applications. Prior to Mentor, Michael has been engaged with various Tier’s and software vendors in the automotive sector for more than 18 years, working on state of the art automotive projects.

Board Member
Hisao Munakata
Senior Director, Automotive Digital Products Marketing Division Automotive Solution Business Unit at Renesas Electronics Corp

Munakata had strived to utilize various OSS (like Linux kernel, Chromium, Wayland,..) in Renesas automotive target silicon over ten years. And he established a close collaborative connection to various OSS community stakeholders and Industry consortia leaders now.

Board Member
Christoph Ludewig
Vice President OEM Europe at Geotab Inc.

Working with Geotab, the global leader in IoT and connected vehicles industry, Christoph is responsible for OEM relations and integrating Geotabs business model with that of the OEMs. He looks back to 25+ years in the Automotive industry where he built, ran, and grew various products and businesses for fleet telematics for trucks, vans, and cars.

Board Representative
Shareef Hakim
Director of Platform Architecture and Prototyping at Ford Motor

Shareef leads a team that delivers advanced platform and simulation technologies to improve experience and increase the spectrum of capabilities in future vehicles. Having previously worked at Intel; Shareef has extensive experience working in the tech industry in both hardware and software domains delivering solutions in the domains of architecture, simulation and cloud.

Board Representative
Stephen Lawrence
Principal Engineer at Renesas Electronics Corporation

Stephen is a principal engineer representing Renesas within the COVESA Alliance. He is highly skilled at Embedded Systems and software and was formerly the global representative of the GENIVI Linux automotive alliance Baseline Integration Team (BIT). He also was a maintainer of the Renesas R-Car SoC Genivi Yocto BSP. Stephen is highly skilled in Linux kernel development within the Linux team of the European Design Centre for global automotive markets. His focus has principally been in the area of SoC for high-end Car Information Systems (CIS). Stephen holds a Bachelor's degree in Computer Science.

Board Representative
Ted Guild
Connectivity Standards Lead at Geotab Inc.

Ted Guild is the Connectivity Standards Lead at Geotab. His role consists of standards participation and coordination, strategy, and partner engagement. He came to Geotab in May of 2021 from MIT where he had been for 21 years, most of that time as Head of IT for the World Wide Web Consortium (W3C). In his last seven years at MIT, he led W3C's Automotive activity, developing standards for connected vehicles and conducting cybersecurity research. He remains active in the W3C Automotive activity as a co-chair and is involved in the broader, joint Common Vehicle Interface Initiative with COVESA.

Board Representative
Suhyung Lee
Senior Research Engineer at LG Electronics VS

SuHyung has been with LG Electronics for 14 years, and currently holds the position of Senior Research Engineer. SuHyung earned a Bachelors and Master's degree in Computer Science in 2013.