Member Profile – Appsfactory

What does your company do? What services or products do you provide?  

Appsfactory is a leading digital agency group based in Germany, the United States, and Moldova, specializing in the development of innovative digital solutions. Founded in 2009, we have grown to over 450 employees across offices in locations such as Leipzig, Berlin, Los Angeles, and New York. We combine expertise in strategy, design, development, and marketing to deliver comprehensive digital solutions tailored to the unique needs of our clients. In January 2024, Edenspiekermann, a top 10 design agency, joined our group, further enhancing our design and branding capabilities.

Services in Mobility

We offer a wide range of services in the mobility sector, focusing on creating advanced custom-tailored solutions for connected vehicles and the automotive industry:

• Connected Car Applications: Developing in-car infotainment systems that integrate navigation, entertainment, and communication services to enhance user experience.
• Telematics and IoT Solutions: Implementing telematics applications for real-time data analytics, vehicle monitoring, and predictive maintenance.
• Mobility Platforms: Creating platforms for ride-sharing, car-sharing, and fleet management to facilitate seamless transportation solutions.
• Third-Party Integration: Expertise in integrating services with Apple CarPlay, Android Auto, and other third-party platforms to extend functionality.
• Design Consultancy: Our leading brand and design experts create design systems, improve efficiency, and train personnel, increasing efficiency and reducing costs.

Why did you join COVESA and how long has your company been a member?

We joined COVESA because we share its vision of advancing connected vehicle systems through collaboration and open standards. By participating in collaborative projects within the automotive ecosystem, we aim to contribute to the development of scalable and secure connected vehicle technologies. Our commitment to interoperability and open-source initiatives aligns with COVESA’s goals of fostering innovation in the automotive industry. We recently became a member to actively engage with industry leaders and shape the future of mobility.

What benefits does your participation in COVESA bring to your company and business? 

Our participation in COVESA brings numerous benefits to our company and business:

• Collaboration with Industry Leaders: Engaging with other COVESA members allows us to collaborate with industry pioneers, enhancing our expertise and expanding our professional network.
• Access to Latest Innovations: Being part of COVESA keeps us at the forefront of technological advancements in connected vehicle systems, enabling us to incorporate cutting-edge solutions into our services.
• Influence on Industry Standards: Participation allows us to contribute to the development of open standards, ensuring our solutions are aligned with industry trends and future-proof.
• Enhanced Market Position: Collaboration and knowledge sharing strengthen our market position, making us a more competitive and innovative player in the mobility sector.

Which COVESA collaborative project(s) or Birds of a Feather (BoF) is your company engaged in, and why is that beneficial to your business?

We are actively participating in COVESA’s AOSP project, specializing in push notification streams, infotainment, and Human-Machine Interface (HMI) development. Our collaboration with fellow members reinforces our commitment to leveraging our extensive multi-year expertise from various sectors, including media, to benefit all COVESA members. By engaging deeply in the AOSP project, we ensure that our innovations support the broader COVESA community in driving forward the connected mobility landscape.

Key advantages of our involvement include:

• Knowledge Sharing: Exchange expertise with industry leaders and contribute our insights, fostering mutual growth.
• Influencing Industry Direction: Shape the future of connected mobility solutions through active participation.
• Networking Opportunities: Forge new partnerships and collaborations to enhance our service offerings.
• Adoption of Best Practices: Implement top industry standards learned through collaboration, improving the quality and efficiency of our solutions.